2015-02-02 | 2015-02-03

Emilia Romagna Region - Meeting "Developing a strategy to promote intermodal tourist routes in the Adriatic basin"

It took place on Monday 2 and Tuesday, February 3, in Rimini, the meeting "Developing a strategy to promote intermodal tourist routes in the Adriatic basin", included in the European INTERMODAL project. The meeting was organized by the Assessorato al rurismo of Emilia-Romagna region, a few days after the time when the new regional president, Stefano Bonaccini, had drawn attention to the usefulness of studying a system of intermodal transport along the coast to lighten the streets from road, helping both businesses and tourism.

After two years of work, and a few months before the official close of the project (expected by the end of 2015 or at the latest in early 2016, having received a request for referral ratified during the meeting), the appointment of Rimini had different objectives.
During the afternoon of the fisrt day, actors made the point on the "state of the art" of intermodal transport in the territories involved, with reports of representatives of all the partners: the municipalities of Vlora, the Ministry of Transport of Albania, County Dunea in Croatia, the region of Split-Dalmatia, the city of Sibenik, the Region of Puglia and the Region of Emilia-Romagna.

The consultant of the Emilia-Romagna Alberto Rossini from the cooperative Eta Beta, then presented the results of the questionnaire distributed among the main regional stakeholders on the subject of intermodality, interconnection between tourism and coastal mobility, and the advisability of developing one of the possible systems of bike sharing. The aim of the questionnaire was also to provide relevant input to figure out a special project to present on the Adriatic coast in the summer of 2015. In summary, the survey found that: according to the stakeholders interviewed, intermodality is fundamental, it’s necessary to get further information through special app or a portal, the bike sharing should be implemented, as well as the quality of the train service. Ultimately the stakeholders interviewed are in favor of rapid integration between different transport networks.

So it was presented investigation relating to communication, to have elements of comparison and useful tips to submit a communication strategy of the Adriatic tourist project connected to INTERMODAL. The main idea is to develop the tourism plan in the Adriatic intended as a common pool, as required by INTERMODAL. It is the product “Adriatico”: a tourist destination interconnected, sustainable and multi-faceted: the Adriatic can become a destination as are the great lakes or mountain ranges ... It will be necessary to show its possible interconnection between transports and extraordinary amount of variable combinations ( ferries, cruises, trains, bicycles…).